:root{--navy:#0a1f36;--navy2:#102941;--cream:#fbf8f3;--paper:#fffefa;--gold:#aa825c;--gold2:#d9b98e;--ink:#14263d;--muted:#465972;--line:rgba(17,42,65,.14);--blue:#e3eefb;--sand:#f7efe2;--green:#e4f4ec}
*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--navy);background:var(--paper);font-family:Inter,'Aptos','Segoe UI',Arial,sans-serif;-webkit-font-smoothing:antialiased}button,a{font:inherit}button{cursor:pointer}a{color:inherit}button:focus-visible,a:focus-visible{outline:3px solid #c49a65;outline-offset:4px}button{color:inherit}.wrap{width:min(100% - 96px,1320px);margin-inline:auto}.skip{position:absolute;top:-150px;left:24px;padding:12px;background:white;z-index:100}.skip:focus{top:12px}
.header{position:relative;z-index:5;background:#fffefa;border-bottom:1px solid #f0ece5}.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:22px;height:94px}.brand{text-decoration:none;font-weight:750;font-size:32px;letter-spacing:2px;white-space:nowrap;line-height:1}
.brand{display:inline-flex;align-items:center}
.brand-logo{display:block;width:300px;height:auto;max-width:100%;border-radius:7px;object-fit:contain}
@media(max-width:650px){.brand-logo{width:208px;height:auto}}
.brand-dot{color:var(--gold)}.navigation{display:flex;align-items:center;gap:clamp(17px,2.5vw,35px)}.navigation a,.nav-link{font-size:15px;font-weight:550;text-decoration:none;white-space:nowrap;background:none;border:0;padding:14px 0}.navigation a:hover,.nav-link:hover{color:var(--gold)}.chevron{font-size:18px;line-height:1}.contact{display:inline-flex;gap:24px;align-items:center;border-radius:100px;padding:15px 21px;text-decoration:none;white-space:nowrap;font-weight:650;font-size:15px}.contact-nav{background:var(--navy);color:white}.contact-nav span{font-size:19px}.mobile-toggle{display:none}
.hero{background:linear-gradient(110deg,#fffefa 0%,#fcfaf6 67%,#f7f1e9 100%)}.hero-layout{min-height:557px;display:grid;grid-template-columns:minmax(0,1.34fr) minmax(360px,.76fr);gap:68px;align-items:center;padding-top:53px;padding-bottom:64px}.eyebrow,.section-overline,.minor-label,.persona-type,.editorial-topline{font-size:14px;letter-spacing:.17em;font-weight:750}.eyebrow{display:flex;align-items:center;flex-wrap:wrap;gap:10px;margin:0 0 24px;color:var(--gold);letter-spacing:.14em}.eyebrow-line{display:inline-block;width:23px;height:2px;background:var(--gold)}.eyebrow-dot{color:#baad9b}.hero h1{font-size:clamp(57px,5.3vw,79px);line-height:1.055;letter-spacing:-.057em;font-weight:770;margin:0}.hero h1 em{font-style:normal;color:var(--gold)}.hero-subtitle{font-size:20px;line-height:1.55;letter-spacing:-.014em;max-width:620px;margin:25px 0 25px;color:#273e56}.hero-actions{display:flex;align-items:center;gap:23px;flex-wrap:wrap}.button{border:0;display:inline-flex;align-items:center;justify-content:space-between;gap:28px;min-height:53px;padding:13px 22px;border-radius:100px;font-weight:660;text-decoration:none;font-size:16px;transition:transform .2s,background .2s}.button:hover{transform:translateY(-2px)}.button-dark{color:white;background:var(--navy)}.button-dark:hover{background:#16344e}.button span{font-size:22px;line-height:1}.hero-footnote{font-size:14px;color:#778191;max-width:170px;line-height:1.4}.hero-proof{border-left:1px solid rgba(55,60,70,.2);padding-left:39px;display:flex;flex-direction:column;gap:0}.hero-proof-top{display:flex;align-items:center;gap:12px;margin:0 0 15px}.minor-label{white-space:nowrap;color:var(--gold);letter-spacing:.11em;font-size:12px}.proof-hairline{height:1px;flex:1;background:#d7cab9}.proof-item{border:0;border-bottom:1px solid var(--line);padding:26px 0;display:grid;grid-template-columns:45px 1fr 18px;gap:16px;align-items:start;text-align:left;background:transparent}.proof-item:last-child{border-bottom:0}.proof-item:hover .proof-arrow{transform:translate(3px,-3px);color:var(--gold)}.proof-num{font-size:23px;color:var(--gold);font-weight:350;line-height:1.22;letter-spacing:-.06em}.proof-item strong{display:block;font-size:21px;line-height:1.3;letter-spacing:-.035em;font-weight:700}.proof-item small{display:block;font-size:15px;line-height:1.5;color:#52657a;margin-top:6px}.proof-arrow{font-size:18px;transition:transform .2s}
.audiences{padding:62px 0 88px;background:#f9f6f1}.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:25px;margin-bottom:30px}.section-overline{color:var(--gold);margin:0 0 7px}.section-head h2{font-size:clamp(36px,3.1vw,45px);line-height:1.1;letter-spacing:-.045em;margin:0;font-weight:730}.gold{color:var(--gold)}.section-intro{font-size:16px;line-height:1.6;color:#56667a;margin:0;text-align:right}.personas{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.persona{border-radius:15px;overflow:hidden;border:1px solid rgba(14,39,62,.055);display:flex;flex-direction:column;min-width:0;transition:transform .2s,border-color .2s}.persona:hover{transform:translateY(-4px);border-color:rgba(14,39,62,.2)}.persona-blue{background:var(--blue)}.persona-sand{background:var(--sand)}.persona-green{background:var(--green)}.persona-image-wrap{position:relative;height:204px;width:100%;padding:0;display:block;border:0;overflow:hidden;background:#aabecb;text-align:left}.persona-image-wrap img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s;filter:saturate(.92)}.persona:hover .persona-image-wrap img{transform:scale(1.045)}.persona-image-wrap::after{content:"";position:absolute;inset:45% 0 0;background:linear-gradient(transparent,rgba(6,20,32,.35));pointer-events:none}.image-index{position:absolute;left:22px;bottom:17px;z-index:1;color:white;font-weight:750;letter-spacing:.09em;font-size:12px;text-shadow:0 1px 6px #15243760}.persona-text{min-height:254px;display:flex;flex-direction:column;padding:27px 27px 23px}.persona-type{color:#607388;letter-spacing:.1em;font-size:12px;margin-bottom:12px}.persona h3{font-size:clamp(24px,2.05vw,30px);font-weight:760;line-height:1.17;letter-spacing:-.047em;margin:0 0 12px;max-width:320px}.persona p{color:#334960;font-size:16px;line-height:1.48;margin:0 0 23px;max-width:320px}.persona-cta{margin-top:auto;width:100%;border:0;border-top:1px solid rgba(9,37,61,.17);background:none;padding:18px 0 0;text-align:left;display:flex;justify-content:space-between;align-items:center;gap:10px;font-weight:700;font-size:16px}.circle-arrow{display:grid;place-items:center;border:1px solid rgba(5,30,52,.45);height:35px;width:35px;border-radius:50%;font-size:21px;transition:background .2s,color .2s}.persona-cta:hover .circle-arrow{background:var(--navy);color:white}
.start-editorial{background:var(--navy);color:#f8f6f0;padding:24px 0 62px}.editorial-topline{display:flex;justify-content:space-between;gap:30px;border-bottom:1px solid rgba(255,255,255,.22);padding:0 0 20px;color:#dfbc8c;letter-spacing:.13em;font-size:12px}.editorial-topline span+span{color:#b2c1ce;letter-spacing:.08em}.editorial-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:55px;align-items:center;padding-top:44px}.overline-gold{color:#deb888}.editorial-content h2{font-size:clamp(38px,3.6vw,54px);line-height:1.13;letter-spacing:-.045em;margin:9px 0 21px;font-weight:740}.editorial-content h2 em{font-style:normal;color:#d8b18b}.editorial-content>p:not(.section-overline){font-size:19px;line-height:1.5;color:#d6dee5;max-width:490px}.button-light{background:#fefcf7;color:var(--navy);margin-top:15px}.button-light:hover{background:#f7ebd6}.editorial-media{min-width:0}.editorial-image-button{display:block;width:100%;border:1px solid rgba(255,255,255,.23);padding:0;background:none;text-align:left;position:relative;overflow:hidden;border-radius:13px;aspect-ratio:1.85}.editorial-image-button img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 56%;transition:transform .3s}.editorial-image-button:hover img{transform:scale(1.025)}.image-enlarge{position:absolute;right:16px;bottom:16px;padding:9px 13px;border-radius:50px;background:rgba(10,29,46,.85);color:white;font-size:14px;font-weight:650}.image-caption{font-size:16px;line-height:1.45;color:#cfdae4;text-align:right;margin:12px 3px 0;font-style:italic}.footer{background:#081626;color:#edf4f5}.footer-inner{display:flex;justify-content:space-between;align-items:center;gap:20px;min-height:95px;font-size:14px}.footer-inner>span:first-child{font-size:20px;letter-spacing:.13em;font-weight:750}.footer-dot{color:#ddb484}.footer-inner a{text-decoration:none}
.detail-dialog,.image-dialog{border:0;padding:0;max-width:unset;max-height:unset;background:transparent;color:var(--navy)}.detail-dialog{width:min(calc(100% - 48px),990px);border-radius:17px;overflow:hidden}.detail-dialog::backdrop,.image-dialog::backdrop{background:rgba(2,14,26,.72);backdrop-filter:blur(5px)}.dialog-shell{background:#fffefa;max-height:min(89vh,1000px);overflow:auto}.dialog-head{height:72px;padding:0 35px;display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #eee9e1;background:#fffefa;position:sticky;top:0;z-index:1}.dialog-brand{font-weight:750;font-size:14px;letter-spacing:.12em}.dialog-brand span{color:var(--gold)}.dialog-close{background:none;border:0;font-weight:650;font-size:15px;display:flex;align-items:center;gap:14px}.dialog-close span{font-size:28px;font-weight:300}.dialog-content{padding:42px 46px 50px}.modal-eyebrow{font-size:14px;font-weight:700;letter-spacing:.17em;color:var(--gold);margin:0 0 11px}.dialog-content h2{font-size:clamp(32px,4vw,50px);line-height:1.12;letter-spacing:-.045em;margin:0 0 16px}.dialog-lead{font-size:20px;line-height:1.5;color:#36516a;max-width:780px;margin:0 0 26px}.dialog-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.modal-card{padding:25px;background:#f8f5ef;border:1px solid #eae4dd;border-radius:12px}.modal-card span{display:block;color:var(--gold);font-weight:750;font-size:13px;letter-spacing:.12em;margin-bottom:14px}.modal-card h3{font-size:22px;letter-spacing:-.03em;margin:0 0 12px}.modal-card p{font-size:17px;line-height:1.5;margin:0;color:#496078}.modal-card button{border:0;background:none;padding:16px 0 0;font-weight:700;color:var(--navy);font-size:16px}.dialog-photo{width:100%;height:auto;display:block;border-radius:12px;margin:20px 0 8px}.dialog-caption{font-size:15px;color:#66748a;margin:9px 0 24px}.modal-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:24px}.link-plain{background:none;border:0;text-decoration:underline;text-underline-offset:5px;font-size:16px;padding:12px}.modal-callout{border-left:3px solid #b89061;background:#faf3e8;padding:20px 24px;margin:24px 0;font-size:18px;line-height:1.5}.image-dialog{width:min(calc(100% - 30px),1500px)}.image-lightbox{position:relative;background:#0b2034;padding:22px;border-radius:13px}.image-lightbox img{max-width:100%;max-height:calc(85vh - 92px);object-fit:contain;display:block;margin:auto}.image-lightbox p{color:#fff;text-align:center;font-size:15px}.lightbox-close{display:block;margin:0 0 16px auto;border:1px solid #ffffff55;background:none;color:#fff;border-radius:100px;padding:10px 17px;font-size:15px}
@media(max-width:1150px){.wrap{width:min(100% - 64px,1100px)}.navigation{gap:18px}.nav-inner{gap:12px}.brand{font-size:28px}.hero-layout{grid-template-columns:1.12fr .88fr;gap:30px}.hero h1{font-size:clamp(53px,5.2vw,67px)}.hero-proof{padding-left:26px}.proof-item{grid-template-columns:31px 1fr 12px;gap:13px}.proof-item strong{font-size:19px}.hero-footnote{display:none}.persona-text{padding:22px}.persona h3{font-size:24px}.editorial-grid{gap:25px}}
@media(max-width:900px){.wrap{width:min(100% - 48px,800px)}.nav-inner{height:77px}.mobile-toggle{display:flex;flex-direction:column;gap:5px;border:0;background:none;padding:12px;order:3}.mobile-toggle span{display:block;height:2px;width:22px;background:var(--navy)}.navigation{display:none;position:absolute;top:77px;left:0;right:0;padding:20px 24px 25px;background:#fffefa;border-bottom:1px solid #eae5de;box-shadow:0 20px 25px rgba(16,32,46,.08)}.navigation.is-open{display:flex;flex-direction:column;align-items:stretch;gap:4px}.navigation a,.nav-link{text-align:left;padding:13px 4px;font-size:17px}.contact-nav{margin-left:auto}.hero-layout{min-height:unset;grid-template-columns:1fr;gap:35px;padding-top:58px;padding-bottom:58px}.hero h1{font-size:clamp(56px,8.7vw,74px)}.hero-proof{border-left:0;border-top:1px solid var(--line);padding:23px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:15px}.hero-proof-top{grid-column:1/-1;margin-bottom:-12px}.proof-item{grid-template-columns:1fr 15px;gap:10px;padding:14px 6px 10px 0;border-bottom:0}.proof-num{grid-column:1/-1;font-size:23px}.proof-item strong{font-size:19px}.proof-item small{font-size:15px}.personas{gap:12px}.persona-image-wrap{height:175px}.persona-text{min-height:278px;padding:22px 17px 19px}.persona-type{font-size:11px}.persona h3{font-size:22px}.persona p{font-size:16px}.persona-cta{font-size:15px}.editorial-grid{grid-template-columns:1fr;gap:28px}.editorial-content h2{max-width:750px}.editorial-media{max-width:800px}}
@media(max-width:650px){.wrap{width:calc(100% - 36px)}.brand{font-size:26px}.contact-nav{padding:12px 14px;font-size:13px;gap:6px}.hero-layout{padding-top:42px;padding-bottom:48px}.eyebrow{font-size:11px;gap:7px;letter-spacing:.1em;margin-bottom:22px}.eyebrow-line{width:16px}.hero h1{font-size:clamp(42px,10vw,58px);letter-spacing:-.061em;line-height:1.09}.hero-subtitle{font-size:18px;line-height:1.47;margin:19px 0 22px}.hero-actions{gap:12px}.button{min-height:51px;font-size:15px}.hero-proof{grid-template-columns:1fr;gap:0;padding-top:25px}.hero-proof-top{margin-bottom:0}.minor-label{font-size:11px}.proof-item{grid-template-columns:34px 1fr 15px;gap:12px;padding:16px 0;border-bottom:1px solid var(--line)}.proof-num{grid-column:auto;font-size:19px}.proof-item strong{font-size:18px}.proof-item small{font-size:15px;margin-top:3px}.section-head{align-items:start;flex-direction:column;gap:8px;margin-bottom:20px}.section-intro{text-align:left;font-size:16px}.section-head h2{font-size:39px}.audiences{padding:44px 0 55px}.personas{grid-template-columns:1fr;gap:18px}.persona{display:grid;grid-template-columns:41% 59%;min-height:245px}.persona-image-wrap{height:100%;min-height:245px}.persona-image-wrap img{object-position:center}.persona-text{min-height:unset;padding:23px 18px 17px}.persona-type{font-size:10px;letter-spacing:.08em;margin-bottom:9px}.persona h3{font-size:22px;line-height:1.15;margin-bottom:8px}.persona p{font-size:15px;line-height:1.35;margin-bottom:12px}.persona-cta{font-size:14px;padding-top:12px}.circle-arrow{width:28px;height:28px;font-size:18px;flex:none}.image-index{font-size:10px;left:11px;bottom:12px}.editorial-topline{font-size:10px}.editorial-topline span+span{display:none}.editorial-content h2{font-size:38px}.editorial-content>p:not(.section-overline){font-size:17px}.image-caption{text-align:left;font-size:15px}.footer-inner{flex-wrap:wrap;min-height:100px;padding:24px 0;gap:7px}.footer-inner span:nth-child(2){display:none}.footer-inner a{font-size:13px}.detail-dialog{width:calc(100% - 20px)}.dialog-head{padding:0 19px;height:63px}.dialog-content{padding:28px 21px 36px}.dialog-lead{font-size:17px}.dialog-grid{grid-template-columns:1fr}.modal-card{padding:20px}.modal-card p{font-size:16px}.modal-callout{font-size:16px}.image-lightbox{padding:12px}}
@media(max-width:410px){.contact-nav{display:none}.mobile-toggle{margin-left:auto}.hero h1{font-size:clamp(38px,10vw,43px)}.persona{grid-template-columns:39% 61%}.persona h3{font-size:20px}.persona p{font-size:14.5px}.persona-text{padding:17px 13px}.persona-cta{font-size:13px;gap:2px}.circle-arrow{width:27px;height:27px}.image-index{font-size:9px}.section-overline{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}

/* Mobile : conserver les images comme véritables illustrations, jamais comme vignettes comprimées. */
@media(max-width:650px){
 .persona{display:flex;flex-direction:column;min-height:0}
 .persona-image-wrap{height:185px;min-height:0}
 .persona-text{min-height:208px;padding:22px}
 .persona-type{font-size:12px}
 .persona h3{font-size:25px;max-width:none}
 .persona p{font-size:16px;line-height:1.48}
 .persona-cta{font-size:16px}
 .image-index{font-size:12px;left:18px}
 .hero h1{font-size:clamp(40px,10.8vw,54px)}
}
@media(max-width:410px){
 .persona h3{font-size:24px}
 .persona p{font-size:16px}
 .persona-text{padding:21px}
 .persona-cta{font-size:16px}
 .image-index{font-size:12px}
 .hero h1{font-size:clamp(39px,10.7vw,45px)}
}

@media(min-width:651px) and (max-width:1180px){.brand-logo{width:240px}}